SaaS Subscription Analytics

Fype compiles billing data, cycle events, and cancellations automatically to render real-time SaaS financial performance metrics.

Core SaaS Metrics

Fype’s analytics pipeline computes financial performance across several endpoints:

1. Monthly Recurring Revenue (MRR)

MRR represents the normalized monthly recurring revenue from active subscriptions.

Endpoint: GET /analytics/mrr
Computed Components:
- New MRR: Revenue added by new customers.
- Expansion MRR: Revenue gained from plan upgrades.
- Contraction MRR: Revenue lost from plan downgrades.
- Churn MRR: Revenue lost due to subscription cancellations.

2. Subscription Churn

Churn measures the rate at which customers cancel or pause their subscriptions.

Endpoint: GET /analytics/churn
Output: Calculates the logo churn rate (number of subscriptions lost) and revenue churn rate (percentage of MRR lost) for active billing periods.

3. Customer Lifetime Value (LTV)

LTV estimates the total revenue you can expect from a single customer account during their relationship with your business.

Endpoint: GET /analytics/ltv
Formula: $\text{LTV} = \frac{\text{Average Revenue Per User (ARPU)}}{\text{User Churn Rate}}$

4. SaaS Quick Ratio

Measures your business growth efficiency by comparing MRR growth against MRR losses.

Endpoint: GET /analytics/quick-ratio
Formula: $\text{Quick Ratio} = \frac{\text{New MRR} + \text{Expansion MRR}}{\text{Contraction MRR} + \text{Churn MRR}}$
Interpretation: A ratio greater than 4.0 indicates efficient, healthy subscription growth.

5. Autopay Mandate Analytics

Tracks checkout success and recurring debit success rates.

Endpoint: GET /analytics/autopay
Output: Displays authorization success rates for UPI Autopay vs. Credit Cards, mandate failure reasons, and real-time bank health success rates.

Cohort Retention Heatmaps

Fype groups customers into weekly or monthly cohorts based on their activation date and tracks how long they remain subscribed.

Endpoint: GET /analytics/cohorts
Visual Representation: Used by the Fype dashboard to render cohort retention heatmaps:

+------------+------------+---------+---------+---------+---------+
| COHORT     | USERS      | MONTH 1 | MONTH 2 | MONTH 3 | MONTH 4 |
+------------+------------+---------+---------+---------+---------+
| Jan 2026   | 100        | 100%    | 85%     | 78%     | 70%     |
| Feb 2026   | 120        | 100%    | 88%     | 80%     | -       |
| Mar 2026   | 150        | 100%    | 90%     | -       | -       |
+------------+------------+---------+---------+---------+---------+

These analytics allow you to spot drop-off points, trace product adoption trends, and verify customer retention patterns easily.

​SaaS Subscription Analytics

​Core SaaS Metrics

​1. Monthly Recurring Revenue (MRR)

​2. Subscription Churn

​3. Customer Lifetime Value (LTV)

​4. SaaS Quick Ratio

​5. Autopay Mandate Analytics

​Cohort Retention Heatmaps